WellPet Changes Name, Aligns With Flagship Brand Wellness

Press release: WellPet

WellPet, the largest independent premium health food company headquartered in North America, backed by Clearlake Capital Group, recently announced that it is changing its name to Wellness Pet Company. With 100 years of heritage in premium pet foods and treats, Wellness Pet will build on its mission to bridge a life of shared luxury between pets and the new generation of foster parents.

“We thought this was the perfect time to reintroduce Wellness Pet, a company firmly focused on serving the new generation of pet parents at the beginning of their long parenting lives. Our relationship with pets is more than just companionship,” said Reed Howlett, CEO of Wellness Pet Company: “Pets provide a mutually beneficial emotional bond that improves both our daily lives, and proper, science-based, natural nutrition is one of the essential ingredients needed to keep them healthy, happy and fit.” “Pet parents and their pets are central to everything we do, We believe that high-quality, natural nutrition focused on proven health outcomes is the basis for creating this mutual well-being. We’re here to make a difference for more pets and their families.”

The premium health food category is the largest and fastest growing segment of the pet food industry, and Wellness Pet believes that this is primarily driven by the desires of pet parents. Millennials and Generation Z, who are expected to represent 58 percent of pet parents in the United States by 2025. This new generation of pet parents is looking for trusted brands they can trust and are more interested in premium products, class, and supplements that give them confidence that Meet the needs of their pets. Satisfied. Wellness Pet will actively pursue its mission to create natural nutrition that provides physical, mental and emotional benefits that pets can experience and parents can see, such as healthy skin and coat, optimal energy, digestive health, eyes, healthy teeth and gums, and immunity. .

said Jose E Feliciano, Co-Founder and Managing Partner, and Arta Tabai, Clearlake’s Managing Director. “We look forward to supporting the company’s strategic growth using our processes, people and strategy, OPS Handcrafted, while supporting initiatives important to pet parents, such as the commitment to ongoing support of natural feeding, a science-based approach, and sustainability. “

The Wellness Pet Company continues the legacy of cutting-edge product innovation and results-based nutrition, spearheaded by its flagship Wellness brand and includes well-known dental brand WHIMZEES by Wellness and the all-medicine brand. Old Mother Hubbard Natural Dog Foods by Wellness, as well as premium food brands Holistic Select, Sojos and Eagle Pack, all backed by their world-class operational and manufacturing capabilities built on quality and safety.

The well-being of pets and parents also means the well-being of their communities and the environment in which they enjoy together. That’s why Wellness Pet Company will remain committed to the global fight against climate change through more recyclable packaging, lower waste e-commerce shipments, and greater attention to manufacturing-related emissions while continuing to operate with the highest standards of food safety and compliance. Equally important, diversity, inclusion and belonging in the workplace will be created and refined.

The new company name will go into effect in early 2022. Wellness Beat will continue to be headquartered in Tuxbury, Massachusetts. In addition, the company recently opened a new office in Boston, MA, the Consumer Call Center (C3), a center of excellence that will focus on developing the best nutritional solutions for the next generation of pet parents.

Clearlake Capital Group, LP is an investment firm incorporated in 2006 that operates an integrated business in private equity, credit and other related strategies. Based on a sector-oriented approach, intends to partner with management teams experienced in providing long-term patient capital to dynamic companies that can benefit from Clearlake’s operational improvement approach, OPS. The company’s main target sectors are technology, industry and consumer goods. Clearlake currently has more than $55 billion in assets under its control, and senior investment managers have led or co-directed more than 300 investments. The company has offices in Santa Monica and Dallas.

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