Mohit Lalvani couldn’t find a good shampoo and conditioner for his lovely puppy Zac who had sensitive skin. Veteran entrepreneur Lalwani has harnessed his three decades of personal care and pharmaceutical expertise, leading him to formulate a non-irritating, gentle, pH-balanced shampoo for his puppies.
Thanks to this success, he decided to build a brand that would be a catalyst for solving such problems for other pets and pet parents.
He started Captain Zack, a pet health brand, and has grown into a comprehensive pet care brand that specializes in creating bad, pH balanced, chemical free, safe and ISO certified products. It is the 1st brand in India to have veterinary products licensed to ensure that pets are happy and healthy. Also, it is the first and only brand in the country whose products are clinically tested on sensitive human skin.
Their products are paraben-free and do not contain any harmful chemical content. The brand began conceptualizing product formulations while working on research and development in 2016 and spent an entire year making sure formulations were appropriate, stable, and rigorously tested. “Captain Zack” was officially launched in September 2017 with quality control and inspections in place.
Lalvani is a keen animal lover and works to create a safe space for them.
Pet adoptions increase during the pandemic
“With the onset of the COVID-19 pandemic, there has been an increase in pet adoptions. The number of families adopting pets nearly doubled in 2020 and 2021, resulting in a natural increase in demand for quality pet products. Driving income, especially Among middle-income groups, the growth of the market for pet care in the country has been one of the contributing factors for nuclear families wanting pet companions,” the company shared with Indian logical.
“Families spend an average of 10,000 rupees to 100,000 rupees on pet care needs. Over the years, ‘Captain Zack’ has built a loyal customer database, a local brand with safe, healthy, natural, convenient and easy-to-use products. They see nearly 30 in Percent of repeat customers, they buy their products on average annually through the site.”
One-stop pet grooming store
The brand is a one-stop-shop for pet grooming per person. It has a range of pet grooming products and has also begun to expand into Nutrition and Habitat and more focus on the cat range and related categories.
According to industry reports, the pet grooming market in India is valued at Rs 314 crore. ‘Captain Zack’ has seen strong year-over-year growth in the market with annual sales of over Rs 12 crore in the Personal Care & Personal Care category. The brand is said to be on track to capture 10 per cent of the market share next year in this segment.
Moreover, the Indian pet grooming products market is being supported by the growth of the pet food market in the country, which was valued at around Rs 2,707 crore last year, according to industry reports. The pet food market in India is also expected to rise in the forecast period from 2021 to 2026 at a compound annual growth rate of 12.2 percent.
high quality products
Captain Zack spreads his wings across the pet nutrition category with a vision to become a comprehensive pet care and safety brand with the launch of his new home-made ready-to-meal style. With this brand extension and their carefully packaged ingredients for the meals, they strive to change the mindset of pet owners and offer foods of high nutritional value to their pets.
The company is experiencing strong growth every year and expects to have a turnover of Rs 100 crore by 2025.
Captain Zack’s mission is to revolutionize the pet care industry by offering the highest quality products and ensuring pets are treated no less than humans. They are committed to them as healthy and happy as possible. They stand true to its ethos that “behind every healthy pet a proud mother”! Always quick to innovate and introspective to the future, the brand stands for the ideology of empowering pet parents to make informed decisions for their pets.
The brand is also closely associated with the “We Love Animals” Foundation and donates a portion of its profits to the foundation. Besides, he runs a program called “Barclay University” that is dedicated to educating pet parents about pet care and pet health and making sure parents have all the tools they need to raise a happy, healthy, and fur-content baby.
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