Pet Age recently spoke with Janis Gianforte-Horner, president of Nutri-Pet Research, to learn more about her brand and market for pet nutritional supplements.
Why did you get into the pet food supplement business?
I was training hErnes sAkin’ horses and found a NUPRO supplement for horses at a tech store. I loved the ingredients, they were completely different from anything else on the market at the timeAnd and still be Holistic and clean with nothing added artificially, so I gave it a try.
I’ve seen big improvements in my horses In just two weeks. Attitude, more energy, coat condition is shinier, better digestion And just the overall wellness changes. I am completely sold out on the product. The owner of the shop who was previously racehorse Coach, introduced me to the creator of NUPRO, the nutritionist, and the rest, as they say, is history. He made a product for me that I tried on barn cats big success Based on what I’ve seen of their and my horses’ improvement in health, my husband and I joined in company, We are now the sole owner. We just had to tell pet lovers what this product would do for their furry friends, spread the word about good health with whole food and how to boost immune system support to help them live longer, healthier lives. We don’t all want All Our pets to be happy and live as long Is it possible? We definitely wanted it for our pets and being animal lovers, us Not possible Keep these wonderful things to ourselves. So, I figured that the biggest concentration of dogs in one place would be at the AKC professional dog shows, so we went, and pitched our tent over the weekend for viewing events. It took time, but it eventually started to take off as show handlers, breeders and trainers realized what NUPRO would do to their dogs’ coatAnd Which means everything in the show loop, the difference between getting the position of the tape and not.
Sick Never forget the day we had a professional handler come to our booth on a show, just raving about what NUPRO did to her dog’s coat. I noticed How judges commented on how tender kot hair and improvement in coat growth and who – which ‘s What caught their attention?, Which Why did you win that day? I congratulated her and said, “I think you’ll share this with everyone you know!” sHe said, “theh, heck no! They are my competitors! “
I remember looking at Bruce and saying, “TIt will be a long way!“ Like horse trading, when someone has an advantage, they never tell you about it, they just want to win as long They can do so before the secret is revealed.
The bottom line, if he did not do we work No I’m still here more than After 32 years, it was among the fiercest competition in the pet industry.
How would you describe the different formulas in the NUPRO lineup?
Our various formulas stemmed from the need for what a pet parent is looking for to improve the health of their pets. Our original NUPRO Gold supplement is intended for any dog, at any age, from puppies to seniors, and is our all-in-one all-in-one product. NUPRO Joint Support contains all of those original ingredients plus additional additives to make it a functional product that specifically targets the joints of the active athlete or the elderly. We also have an electrolyte product for work or sport dogs to support them during hot summers or stressful events while they go about their jobs. NUPRO Nuggets for Cats is a crunchy supplement that can be added to dry or wet food and helps cats with all aspects of health. NUPRO for Rodents is our small animal formula designed to help them achieve major health benefits, too.
Our latest product is NUPRO Lyfe-Spyce which contains curcumin and turmeric with medicinal mushrooms to meet different health needs, especially to delve into the cellular level of pets who may be facing some challenging health issues.
What are the health benefits of NUPRO?
Using the best whole food ingredients made for every aspect of what the immune system needs, it gives the body the fuel to improve the skin and coat, help with allergies, joint movement, digestion, etc., and these ingredients to improve health completely are not found in processed foods. Pet parents see changes in the way they feel and act, they shed less because fresh nutrients enrich them Poetry, So it does not tend to fall constantly. Large pets get more energetic and with the delicious broth that NUPRO makes, it helps them eat better too. active, Athlete And working dogs get an added bonus as they improve energy and build muscle, making them ideal for sport and police work K9s.
What can bricks and mortar expect from a relationship with NUPRO?
Brick and mortar stores benefit from over 32 years in the pet industry, we understand the health of our pets with our experience and knowledge, and we’re here to help the pet owner improve the lives of his best friends. This in turn makes the store owner very happy With sales back and stories of how NUPRO was made big difference in keeping their pets in good condition. We always answer the phone during business hours (a Big bonus there) to help with any questions the store owner or customer might have.
How have your pets affected your life?
Our pets are our animals life And we enjoy every minute we have with them. Tucker is an excellent example of a dog that engages in many sports. I ought to Maintains energy and endurance that it Best because he loves doing FAST CAT tracking, his fastest 100 yard time now is 7.13 seconds which puts him in the top 100 All Americans dog Category Obtain his DCAT title. He also excels in CAT, Barn Hunt, Scent Work, and Dock Diving. Especially since Tucker is saving us don’t do Knowing his or her puppy’s upbringing early, we need to make sure his body receives the best nutrition in hopes of preventing any health issues in the future. I am also a volunteer to do pet therapy at a nursing home with two rescued cats, kitchy and Jasper. They bring so much joy to the elderly and we are happy to give back to those in need. We also donate to many K9 Police and Rescue Officers across the country.