NEW YORK — Made by Nacho, a cat food brand that Bobby Flay launched in April, it is expanding its wet diet. The brand has launched new flavors and textures for its cat food formulas, which are now formulated from bone broth and optimized for hydration.
“Cats don’t have the same drive for thirst as other species, so incorporating water into their diet is very important, especially with regard to common health issues such as kidney disease,” said Katia Lange, DVM, a veterinary consultant at Made by Nacho. “While genes can play a role in kidney disease, ensuring your cat gets enough water so that the kidneys (which are often the last to receive hydration), is key.”
The wet cat food line includes four formulas—Sustainably Grain-Free Tuna Cubes, Cage-Free Minced Chicken Recipe, Sustainably Cut Minced Salmon Recipe, Grass-Fed Minced Meat Recipe—all packaged in a palatable bone broth to deliver hydration and flavor. additional.
“Nacho wet food provides complete and balanced nutrition rich in protein and water, providing a palatable way for cats to get everything they need. I gladly recommend it to all of my cat patients as part of their regular diet.”
Fly added, “Our wet foods are made with nacho’s secret ingredient, bone broth, for delicious flavor. Nacho knows how important great taste is but also how to help keep cats healthy. We’re thinking about our expanding Nacho Wet Food line on the go—to keep Keep cats hydrated and healthy.”
The wet pet food market is growing, with Chicago-based market research firm IRI reporting that sales of wet cat food grew 7.2% from August 2019 to August 2020. Sales of wet dog food grew 7.7% over the same period. New wet diets offer better hydration and rotational nutrition options for stake holders to deliver improved variety and nutrition.
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