Insect petfood maker Aardvark smashes £150k funding goal | News

Sustainable pet food startup Aardvark has exceeded a £150,000 crowdfunding target as it looks to bring insect meals for dogs and cats to a wider audience.

Launched in 2020, the company has so far raised £230,000 from over 340 investors on the Crowdcube platform, and has been valued at around £2.8 million.

Aardvark sells a range of two powerful dry foods, which use black soldier fly meal as a protein source, mixed with a blend of sweet potatoes, legumes, fruits, and herbs.

Founder Hugo Walters launched the products in May 2021 after smashing a previous £50,000 crowdfunding round, bringing in more than £300,000 from 912 backers.

He will use the latest funds to expand marketing efforts and introduce new products, including wet foods and nutritional supplements.

Walters told The Grocer that the company plans to raise funds from institutional investors later this year to maintain growth momentum, but first wanted to give customers the opportunity to support the brand and original Crowdcube backers with the opportunity to follow up.

“The environmental impact of pet foods has been an untold story for far too long, but it is finally starting to get the recognition it deserves,” he added.

“There is a real need for sustainable, healthy solutions for pet food, and it is this need that has brought Aardvark to market. Our protein uses far less methane per kilogram than beef and uses far less water and land space.”

“We’ve had strong sales growth since our launch in May and have acquired over 2,000 pet parents through a DTC model selling our dry food.”

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