A new product line is now available that includes foods, wraps and sweets.
San DiegoAnd November 1, 2021 /PRNewswire/ — The Honest Kitchen, a maker of all-natural pet foods, treats, toppers, and supplements, has announced the launch of its 100 percent cat portfolio. The new line of products includes whole, balanced, dry and wet foods as well as toppings, desserts, and a hydration booster. A selection of products are now available at independent pet supply stores as well as online at thehonestkitchen.com and authorized online retailers.
Each product has been created in collaboration with a Board Certified Veterinary Dietitian
The new line consists of ingredients you recognize from your kitchen in a variety of flavors and textures to ensure there is something to suit every cat’s preferences. Products are packed with protein, and the first ingredient is always meat or fish, and they’re made with proteins from thought-provoking sources like salmon and wild cod, free-range chicken, and cage-free turkey.
“We’ve spent over two years developing our new cat portfolio, conducting extensive research dedicated to better understanding the needs of the modern cat parent and their beloved pets. We are confident we offer something new and exciting,” Mike steak, director of marketing for The Honest Kitchen.
Each product is created in collaboration with a board-certified veterinary nutritionist and uses the highest quality food standards set by Honest Kitchen: no preservatives, artificial colors or flavors; No feed-grade ingredients or by-products; No fillers and no genetically modified ingredients. The line is 100 percent human grade, which means that all ingredients are sourced from the human food supply chain, and products are manufactured in a human food facility.
“Our team has worked hard to understand the unique nutritional needs, taste preferences and curiosity of cats, to craft a range of products with a variety of textures and flavor profiles that are absolutely irresistible – even for the most discerning of cat owners,” commented Lucy Postins, founder and director of integrity at The Honest Kitchen. “We are really excited to help more cats get on the right track with this comprehensive new line.”
The portfolio includes a variety of complete, balanced recipes for cats and adult cats in three whole food forms: dehydrated, dry and wet foods. The dried line, which will replace the brand’s existing offerings, has been reformulated to dramatically increase palatability. In addition, a range of moist, high-moisture foods will be available in two categories: Minced in Gravy and Câté™. The company’s human-grade dry food, Tasty Whole Food Clusters, will be available in early 2022.
Dehydrated Foods are now available in 1-ounce, 2-pound, and 4-pound sizes in the following flavors:
Wet Foods is now available in a 5.5-ounce size in the following flavors:
Minced chicken in bone broth
minced Turkey in bone broth
minced TurkeyChicken and duck in bone broth
Minced chicken and salmon in bone broth
Minced salmon and cod in fish broth
Kate™ Beef and Chicken Pate
Kate™ Turkey Pate
Cate™ Salmon & Cod Pate
Kateh™ Salmon & Turkey Patty
Various packs of wet foods will be available at Minced in Gravy and Câté January 2022.
Whole food groups will be available January 2022 In 1-pound, 4-pound, and 10-pound sizes in the following flavors:
The line also includes a variety of high-protein treats and toppings as well as a new cat-only variety of The Honest Kitchen’s best-selling instant goat milk with probiotics. Instant goat milk can be served on its own as a hydration booster or used to add moisture to foods.
Smittens® Candy is now available in 1.5 oz and 2 oz sizes in the following flavours:
Mmmixers™ Wet Lids are now available in 5.5 ounce sizes in the following flavors:
Chicken and duck topper
Salmon and Pollock Topper
Goat’s Milk Moisturizing Boosters are now available in 2.5g and 5.2oz sizes.
The launch is complemented by a marketing push for independent pet supply stores, including a geo-targeted advertising campaign that directs customers to the best retail locations and includes them in an exciting consumer-facing loyalty program.
Product photos are available here.
About The Honest Kitchen
The Honest Kitchen was founded by Lucy and Charlie Postin in 2002 in San Diego, CaliforniaWith a mission to help as many pets as possible walk the path of good health through good food. They produce a full range of human-grade, balanced, whole foods for pets including dry, dehydrated, and wet foods as well as treats, toppings, hydration boosters, and bestselling digestive supplements. Honest Kitchen was the first ever human-grade pet food, which means the end product meets human food production standards (as opposed to traditional pet food, which is feed grade). Every Honest Kitchen product is made with uncompromising quality and safety standards by a company of pet lovers. For more information, please visit www.thehonestkitchen.com.
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Source The Honest Kitchen, Inc.