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Champaign, Illinois (WCIA)
Marla Piffler, owner of Pura Vida Pets LLC, shares homemade treats and accessories for her dogs.

My goal is to provide pets with healthy, homemade treatment options. I use fresh vegetables, fruits and local honey to prepare my food. I use recycled and reused materials to make toys. I love working with other small businesses and supporting my community.
My clients know what they want and what their pets need. I’ve had requests for gluten-free treats and I’m saving that option now. Some of my cat toys have ribbons and feathers, and some customers have said that their cat prefers yarn and yarn instead, so I modified and made them without those materials. I used to only offer one size treat but now I have small bites for smaller dogs. I have crunchier treats for puppies and softer treats for older dogs who have or lack sensitive teeth. People really love pancakes on birthdays and special occasions.
All my candy and ingredients are homemade products that are known to most of them in their own kitchens. I do not use preservatives or food colouring. I am licensed and approved by the Department of Agriculture. All of my products are lab tested and approved. I also enjoy collaborating and working with other local businesses. I am currently working with Industrial Cakes that offers dog cakes in three flavors. I’m making popups with Maple Street Garden from Mahomet. I use their honey to make muffins and donuts. I collaborate with Pour Brothers every month in the summer and fall when they do Pups n Pins in the yard. Each month they sponsor a nonprofit in CU that collects Sunday afternoon donations. I donate a gift basket and sell my products on occasions.
Monticello markets Thursdays from 3-6
Urbana market in the square on Saturdays 7-12
Pop-up Fridays at Yo-Yo’s with Maple Street Garden
Pride Festival Saturday, September 25 (gift basket draw for both dog and cat baskets)
Updates on Facebook and Instagram about where I’ll be next.
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