Europe Pet Food Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021

The pet food market in Europe is expected to witness a compound annual growth rate of 4.5% during the forecast period (2021-2026). The COVID-19 pandemic has far-reaching implications for the pet food supply chain. Although a lot of effort went into ensuring the stability and continuity of supply at the point of sale, there were new costs and obstacles to contend with.

NEW YORK, Oct 27, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the release of “European Pet Food Market – Growth, Trends, Impact of COVID-19 and Forecast (2021 – 2026)” – https://www.reportlinker.com/p06177335/ ?utm_source=GNW

Humanization of pets involves pet owners trying to integrate more aspects of their human lives, such as vacations, nutrition, healthcare, etc., which act as an important driver behind the growth of this market. There is an increase in the humanization of pets across Europe, with pet owners treating pets like members of their own family. According to the European Pet Food Federation (FEDIAF), about 38% of all households in the European Union own a pet.

Cats still dominate the European pet market. The popularity of cats has continued to increase over the past century in the region, according to various studies. The number of cat owners has increased more than dog owners, due to the relative ease of owning a cat as a pet in the modern lifestyle. Dry food, wet foods, and semi-moist foods are the main types of commercial cat food.

Among the types of products, the dry food segment dominates the market as dry pet food offers many advantages, namely being very affordable, providing all the daily nutrition to the pets which leads to a higher preference over other types of products.

Therefore, as consumers look to bridge the family gap with a pet companion, this has resulted in a pet market led by smaller animals, such as cats and dogs, where tolerant pet owners are happy to spend big on ensuring the best quality food for their pets, resulting in Increasing demand for pet food products in Europe.

Major market trends

Increasing the trend of humanizing pets

The number of elderly people living alone, with less interaction with the family, along with financial stability, are the factors responsible for the increase in pet adoption and the growing interest in proper pet nutrition among the elderly population. The twin factors of increasing pet ownership among young millennials and those of the baby boomer generation are contributing to the growth of pet ownership across the region, especially cats and dogs.

According to the European Pet Food Federation (FEDIAF), approximately 110.1 million cats and 89.9 million dogs were domesticated by households in 2020. Across the European Union, 24% of pet owners owned at least one cat, while 25% owned at least one cat. One of the pet owners is at least one dog. Hence, due to the increase in pet breeding, pet food manufacturers are offering premium products targeting pet owners, which is expected to contribute to significant market growth during the forecast period.

The rapid pace of economic and societal changes can be linked to trends in pet ownership. The pet food market overshadows the pet market. Increased urbanization leads to the disintegration of large families and separation from nature. These are often associated with the desire for pets. According to the US Department of Agriculture, Germany is the largest economy in the European Union. He assures the pet food market that 45.0% of German households own a pet and 21.0% of the household owns more than one pet, indicating the extent to which pet humanity has been adopted in the country. This significantly increases the growth of the pet food market. ??

Cats dominate the market

Cats still dominate the European market as highly owned pets compared to other pets. The popularity of cats has continued to increase over the past century in the region, according to various studies. The number of cat owners has increased more than dog owners, which reflects the relative ease of owning a cat as a pet in the current modern lifestyle. According to the report of the European Pet Food Industry Federation (FEDIAF), Russia accounts for the highest number of pet cats, followed by Germany, and the increased humanization of pets in these regions is expected to drive the pet food industry in the European market. With the increase in cat ownership in the area, cat food remains the most popular pet food.

Companies are offering an increasing number of premium products as consumers prepare to spend more on healthy and nutritious pet food and improve their living conditions. For example, in 2020, the German pet treatment company Gimborn launched a range of functional treatments for pets. Products include juices, oil-based liquid treats, munchables and crunchy appetizers for cats. It plans to launch a milk alternative product for cats, to be sold in single and bulk portions to shelters and breeders. Therefore, the consumer trend towards cat adoption has driven the cat food premium, which is expected to create an expansion in the cat food market during the forecast period.

Competitive scene

The European pet food market is being realized to some extent, with important players such as Mars Inc. and Nestlé SA (Purina), Colgate Palmolive (Hill’s Pet Nutrition), Archer Daniels Midland (Neovia), Heristo AG and Tiernahrung Deuerer GmbH, among others. The market consists of large multinational players, and the studied market also includes a large number of private brand players. Apart from having a loyal client base, the major players in the studied market are benefiting from extensive marketing and innovation capabilities. Almost all players own multiple stores, warehouses and distribution outlets spread across Europe.

Additional benefits:

Market Estimate Sheet (ME) in Excel format
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