Creative Kids and Hasbro, Inc. Announce Partnership To Produce New Play-Doh Compounds

The new line will be unveiled in 2022 and will offer vehicles complementing the Play-Doh brand

Chestnut Ridge, New YorkAnd January 5 2022 /PRNewswire/- Creative Kids, the go-to source for fun, interactive children’s arts and crafts, and STEM toys, is pleased to announce a new partnership with Hasbro, Inc. , the global play and entertainment center, to produce a variety of new Play-Doh branded products in 2022. Through this multi-year, multinational licensing agreement, Creative Kids and Hasbro will offer a full range of Play-Doh toys with new twists in the Air Vehicle space Dry & Modeling Clay.

Creative Kids, the source of fun and interactive children’s arts, crafts, and STEM toys, is pleased to announce a new partnership with Hasbro, Inc. , the global play-and-entertainment center, to produce a variety of new Play-Doh commercials. products in 2022.

The partnership is a close collaboration between the Creative Kids product development and marketing teams and Hasbro. The brands are working together on many new vehicles for Play-Doh products, including clay shaping and other assortments to offer new creative play experiences. The first products will be launched in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign

“We are honored to partner with Hasbro to help promote and grow the popular Play-Doh line,” he said. Daniel DelapaMarketing Director, Creative Kids. “We’ve worked on several new complexes and putting these innovations under the Play-Doh line has become a dream come true.”

“Play-Doh has been shaping the imaginations of generations of families by providing unique and engaging experiences for both children and parents for over 65 years,” said Hasbro Global Licensing Vice President. Jess Richardson. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand on this vision, offering children exciting new innovative vehicles to unleash their creativity and imagination. I can’t wait to see the exploratory fun these products will provide.”

The first products in this new line will appear in the spring. For more information visit And follow Creative Kids on Instagram And Facebook social networking site.

About Creative Kids
Headquartered in New YorkCreative Kids is a toy manufacturer, making and marketing fun and intuitive products that immerse children around the world in amazing and rewarding experiences. Their goals are simple: build confidence, harness creativity, and unleash the imagination. let’s play! To learn more about us, please visit To contact us, please send an email to

About Hasbro
Hasbro (NASDAQ:HAS) is a global gaming and entertainment company committed to making the world a better place for all children, fans, and families. Hasbro delivers immersive brand experiences to global audiences through consumer products, including toys and games; through entertainment eOneher own independent studio; And team-led games in Coast treatments, an award-winning developer of board games and digital games, best known for the fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of nearly 1,500 MAGIC brands includes: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, peppa pig and PJ MASKS, as well as leading partner brands. Over the past decade, Hasbro has consistently been recognized for its corporate citizenship, including being one of the Top 100 National Companies By 3BL Media and one of The most ethical company in the world by Ethisphere Institute. Important business and brand updates are routinely shared on the investor relations website, newsroom, and social channels (Hasbro on Twitter, Instagram, Facebook and LinkedIn.)

© 2021 Hasbro, Inc. all rights are save.



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