Rocklin, Calif. Campfire Treats, a manufacturer of natural dog treats, announced in mid-November that it has pledged to the ASPCA’s Better Chicken Commitment (BCC) to improve the welfare of animals along the chicken supply chain.
“From day one, we’ve used human-grade chicken sourced from American farms,” said Marco Witish, president and co-founder of Campfire Treats. “This really sets us apart in an industry that often uses low-quality ingredients, often imported from overseas. But human-grade American chicken hasn’t been enough for us. We want to publicly commit to the humane treatment of every chicken raised for use in Campfire meals. By joining To Better Chicken Commitment, we are helping to end factory farming and build a more humane, sustainable and fair diet.”
According to the ASPCA, chicken is the most common source of protein for both humans and dogs in the United States, with approximately 9 billion chickens slaughtered for meat annually and another 300 million used to produce eggs.
To this end, the ASPCA, the Humane Society of the United States (HSUS) and other organizations united to establish a better commitment to chicken in 2016. With increasing consumer demand for ethical sourcing, animal welfare and sustainability, pet food manufacturers and processors are poised to benefit from joining such these coalitions.
“All animals deserve compassion,” said Julia Ann Johnson, director of company policy at ASPCA Farm Animal Welfare. “In a commitment to this animal welfare, Campfire Treats raises the bar for pet food companies to address how farm animals are treated. With more than 200 companies already committed to a better chicken commitment, Campfire Treats has joined the movement to improve the lives of billions of birds.”
The companies that pledged to BCC have agreed to source only chicken and chicken ingredients from Global Animal Partnership (GAP) certified farms by 2024. This includes more space for birds, better lighting, cleaner floors, and more humane handling practices.
“Animal welfare has always been close to our hearts, so joining the Better Chicken Commitment is a natural step to building our business in line with our beliefs,” Witch said.
In addition to its commitment to better sourcing chicken, Campfire Treats has also pledged to work with its farm partners to improve animal welfare across its protein supply chain. The company, founded in 2017, offers several types of all-natural, one-ingredient chewable dog treats using US-sourced livestock and marine proteins.
According to Campfire Treats, they are one of the first pet treat companies in the United States to join the Better Chicken commitment. The Honest Kitchen joined in April 2021.
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