Britons are paying more to feed their fellow cats and dogs after Nestlé raised prices for the biggest pet food brands, according to The Grocer.
Giant FMCG — which owns Purina and Felix — raised the cost of the majority of its pet food product groups at the beginning of this month.
Emphasizing the move, a Nestlé spokeswoman said the pet food industry “is facing significant and unprecedented challenges due to rising costs of raw ingredients, packaging materials, transportation and energy”.
“All these challenges have affected the cost of manufacturing pet food products,” she added, stressing, “As a company, we always do our best to absorb the increased costs and only increase prices when absolutely necessary.”
“Our priority is to ensure the quality and safety of our products.”
Assosia data shows the Big Four has largely passed the surge to shoppers, with pre-promotion prices up as much as £1 in some cases for Nestlé SKUs over the past weeks. [6 w/e 22 November 2021].
A 40x100g package of Felix Ocean Feasts in Tesco, for example, went up from £12 to £13, while an 800g bag of Purina One Adult Dry Cat Food Salmon & Wholegrain went up from £5.50 to £5.90 in Sainsbury, As the data appears.
Meanwhile, a package of Baker’s DentalCheese Medi-Dog Chews went from £2 to £2.20 at Morrisons, while a pack of Felix Tasty Shredds Farm Selection sachets in Asda went from £3.75 to £4.
Tesco and Sainsbury moved first, according to the data, raising the price of a range of SKUs during the last week of October and the first week of November, with Asda and Morrisons following through throughout November.
The Grocer has reached out to Tesco, Sainsbury’s, Asda and Morrisons for comment.
Pet food certainly isn’t the only category that is getting pricier right now, as the UK struggles with dangerous inflation. Pasta prices, for example, have risen amid a global shortage of key ingredients in durum wheat.
Meanwhile, sources in the wine industry have warned, that prices could rise significantly in 2022 as suppliers can no longer absorb cost increases.