Bringing Home Baby: Responding to Customer Puppy, Kitten Needs

Bringing a new puppy or cat home is a fun time for your clients. Hopefully, they’ll start shopping for food and supplies before the newborn arrives, but if they don’t, they will likely need a little more help with last-minute shopping. You can help reduce the stress of this busy time by making the shopping process as easy as possible, while also increasing sales by pre-selecting some quality products that will impress your customers.

Tina Adams is the COO of Northpoint Pets and Company in Cheshire, Connecticut. She says their store has new puppy and new cat checklists readily available to their customers.

“New pet owners, or pet owners who haven’t had a pet or haven’t had a puppy or kitten in a while, may not remember all the required items,” Adams explained. “We want our customers to be prepared for the arrival of a new member of their family, and the checklist gives them a guide to follow in case there are items they haven’t thought of.”

New Northpoint puppy list includes: bowls, bed, box, leash, collar, ID card, food, toys, candy, grooming supplies (nail clippers, astringents, shampoo, wet wipes, brush), dental care, stool bags, cleaning products First aid supplies and age-related supplements. New cat list includes: bowls, bed, collar, ID, food, toys, candy, scratching point or cat tower, litter and litter box, dental care (nail clippers, shampoo, wet wipes, brush), dental care, cleaning products and first aid supplies and age-related supplements.

Dennis Clark, vice president and owner of Pet Care-A-Lot supplies at three locations in Virginia Beach and Newport Beach, says their store also has new listings for puppies and kittens available online. Each menu contains general choices for safety, comfort, nutrition, grooming, home training, games, and rewards.

Having these lists gives your customers a starting point for remembering the types of things they will need for a new pet without naming specific products or foods and gives you the flexibility to direct them to specific products that are most appropriate for their pets.

As the head of a rescue group and a pet parent of many dogs and cats over the years, I know that one of the biggest challenges for new pet owners is working at home and the challenge of protecting expensive floors and carpets.

Charlotte Gooding is the soft-floor merchandise manager at The Home Depot, which caters to pet parents.

“We at The Home Depot are seeing a significant increase in interest and demand for home and décor products that can withstand the wear and tear of our pets,” Gooding said. “The best place to start when home protection for pets is always your floors. That’s why we love Lifeproof with Petproof Technology Carpet – exclusively available at The Home Depot. Lifeproof’s Petproof rugs are designed with pets in mind, durability and feature lifelong stain protection and softness. Superior durability and exceptional durability. It’s the perfect rug for families with children, pets, or just rooms with high traffic.”

With the increased demand for pet-resistant products in recent years, Lifeproof has also launched artificial turf featuring Petproof technology to help homeowners protect their indoor and outdoor living spaces. Lifeproof with Petproof Technology Premium Pet Turf is made with high performance yarns to look and feel just like real grass with less maintenance, even under heavy use. “This artificial turf includes a super buoyant backing, which provides lasting support against dog pits and drains twice as fast as the industry average, so effluent goes through and won’t collect. Plus, this turf separates pets from dirt and dust, so it doesn’t get dirty. Paws or get dirty.”

I recently visited a fellow rescue group leader who transformed her entire backyard into a healthy, dog friendly area by installing a pet turf. The grass looked great, rinsed and dried easily, and made the droppings easily seep out. Realize that your customers may not want to change their entire yard, but by creating their own custom potty area a pet Grass, not only will they clean up easily, but they will be better able to enjoy their yard by avoiding the problem of friends and family inadvertently stepping on “landmines” when a puppy is allowed to pee anywhere they like. They will also avoid dead grass patches that have been killed by pet urine.

a pet grass ca Also used in porch “potty stations” or even indoors for puppies instead of hundreds of puppy pad holders who practice them in pad training. Additionally, the product can be of great benefit to new cat owners as well. For those who are against filling landfills with cat litter, grass can be used instead, either inside a litter box or in a homemade potty station. Alternatively, artificial turf for cats and kittens gives a fun play mat that provides a different texture for additional physical and mental stimulation.

Amy B Castro, MBA, Leadership and Communication, author and speaker helps organizations develop leaders and build amazing teams one person at a time. It works with pet industry professionals who want to grow their loyal customer base by building a “Best in Show” team that can deliver a 5-star customer experience. Amy is also the president of Starlight Outreach and Rescue, a nonprofit rescue organization in the Houston, Texas area, and has personally sponsored more than 1,000 pet shelters.

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