Bocce’s Bakery acquired by new omnichannel pet platform

SAN FRANCISCO – On November 19, private equity firm Alpine Investors launched a multi-channel platform focused on pets, Antelope. Private Equity will invest between $100 million and $150 million in equity capital to fund Antelope’s growth and strategy.

Antelope will be led by Wendy Wynn, Founder and CEO, who previously served as co-founder and COO of SENREVE, a multi-channel luxury handbag company. Wen raised more than $23 million for the company and built it into a globally recognized brand in less than five years, according to Albin.

“We are thrilled to expand our investment opportunities to include founders who are transforming the pet consumption space,” said Graham Weaver, co-founder at Alpine. “We’ve known Wendy for many years. Her ambition, playful personality, and passion for partnering with innovators put her in an ideal position to lead Antelope. Our team is thrilled to support Wendy’s vision of creating an ecosystem of quality natural products for pet lovers.”

Antelope will aim to accelerate the growth of pet consumables brands by financing multi-channel marketing and distribution, operational infrastructure and cost initiatives.

As a first step, Antelope acquired Bocce’s Bakery, a limited-ingredient natural pet therapy company founded by Andrea and Natalie Tovar in 2010. Bocce’s Bakery currently offers more than 75 stocking compensators for dogs and plans to launch a line of cat treatments in the future. The brand is sold in specialty pet and grocery channels and big box retailers such as Target, PetSmart, and Petco.

“We started Bocce in a small kiln and could not be more proud of the way our customers have stood behind our mission over the past decade. In considering the next step in Bocce’s growth path, we have found Alpine to be unique in its energy and enthusiasm,” Andrea said. that Alpine and Wendy will continue to build on Bocce’s strong foundation while staying true to Bocce’s promise of quality and our commitment to making a positive difference in the pet aisle. We are excited about the opportunities that partnership with Alpine will open for Bucci and take a look at the next chapter in Bocce’s story.”

After the acquisition, the Tovar sisters will continue with Bocce’s Bakery as senior advisors to the company. Bocce Bakery will continue its operations under its own brand name.

“Our vision for Antelope is to be a one-stop shop for pet owners looking for natural products with healthy, limited ingredients,” Wen said. “I am thrilled to partner with Alpine because of their founders’ friendly M&A brochure and PeopleFirst operating philosophy, as they help companies recruit and build world-class teams. I am excited to build a platform that can be the perfect future home for other like-minded founders. Together, we share the belief that success begins with people Adorable and an unwavering commitment to our founders and our pets.”

Aside from the recent deal with Bocce’s Bakery, Alpine joint Antelope is actively seeking partnerships in the pet consumables business.

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