As Holiday Shopping Heats Up, A Push to Support Local | News

Porshia Hernandez started as an online retailer prior to opening Five Suns Boutique at Belvedere Plaza in downtown Southern Pines. Named in honor of her five children, she stocks it with sustainably made clothing for children and adults, goods created from recycled materials, and items sourced from black and minority-owned businesses. Photo: Abbi Overfelt / The Pilot

There has been an impulse to buy a small for years. But as disruptions in the supply chain make it more difficult to buy everything from cars to cat food, shopping local is the best way to put gifts under the tree this year.

“Our business community has expanded beyond imaginable worlds,” said Linda Parsons, president and CEO of the Moore County Chamber of Commerce. “This year, there are things we can all do to support our local business with compassion and patience. Everyone is tired. But with a smile and a purchase, you can say thank you. Thank you for the service, thank you for providing the product.”


YellowBird Southern Table and Bar, the new venture by Leadmine owners Sonja McCarrell and Orlando Jinzo, opened earlier this month in The Pavilion near CharBar No. 7 in Southern Pines. “The concept is Southern brunch—fried chicken and champagne,” Genzo told Pinestro in its November issue.

Photo courtesy of John Gessner for Pinestraw magazine.

Two years ago, The Chamber began its social media campaign Together We Are Moore as a way to encourage the concept of a local store year-round. When COVID-19 emerged, the hashtag was adopted as a call to action: more than 11,000 posts were shared on Instagram.

Parsons said gratitude and grace are the next step to ensuring the local economy, including both online and offline stores, stays vibrant.

X on Main

Air Force veterans Lindy Lammel and her husband Ryan have renovated part of a 121-year-old building in downtown Aberdeen as a new co-working space. The first tenant, called The X on Main, signed on the day they opened. “There’s a lot we can do with the space,” LaMille said. “This is our first vision; it might not be the last.” Photo: Abbi Overfelt / The Pilot

“People need to think outside the box, literally the shipping box. Nobody asked for this shortage, everyone is understaffed and shipping is slower. But the $20 you spend here supports this business and its employees, who can go out and support another local business.”

“If people remembered all the hard work it took for our stores and restaurants to get that product or meal for you—and they did so with a smile—your experience would be even more rewarding. Every Moore County resident can make a difference.”


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